Manufactured Homes: The Market Facts
2002 Report
Trends in Manufactured Housing
In
1952 Foremost created the first policy designed specifically for what
were then called trailer homes. We’ve been insuring this market for
more than 50 years … and we know more about the manufactured home
market than anybody.
What makes us the experts?
Well, our fifty years of experience. And our research. We don’t just make guesses about who our customers are. We talk to the owners of manufactured homes to find out about their lives. When did they buy their home? How do they like it? Is their home in a park or on private property? Do they own pets? Are they dog people or cat people? What kind of music do they like? How comfortable are they with technology? Personal computer use has been on the rise throughout the United States. Is the same thing true with owners of manufactured homes?
Understanding our customers better is what matters most
This is just a sample of the kinds of questions that we asked this group of manufactured home residents. These are the kinds of things we want to know. First of all, it helps us understand our customers better, and that’s important to us. We remain leaders in this industry because we find out what’s important to our customers and we provide it.
But we don’t keep this gold mine of information to ourselves – we provide it to the industry as a whole. Other key players in the industry use the results of this study to make sure they’re in touch with the people who live in manufactured homes. By watching the trends, you can plan new products and prepare for new consumer demands and expectations. Our studies also provide a realistic picture of people who live in manufactured homes, which helps dispel some of the many myths about this diverse community.
Some highlights of what we learned this time
In 2002 we learned that owners of manufactured homes are using technology more and more: use of computers and cell phones has risen dramatically. We know that an overwhelming percentage are happy with their homes – 88% said they are somewhat satisfied or very satisfied. We know that more than half of the people surveyed own a dog, and they listen to country music (the homeowners, not the dogs). What else do you want to know? Flip through the report and chances are good you’ll find an answer!
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